DIGITAL TOUCHPOINTS REPORT

Rick Hill Nissan

Thursday, May 23, 2013

2700 Parr Ave, Dyersburg, TN 38024

Telephone: 731-285-6294

Dealer Code: 2284

NISSW Digital Touchpoint Review

Dealer Website Standards Checklist Required

		YES	NO
1. WebSite Design and Apperance
1 . A	• Is there consistent, clear vertical or horizontal navigation?
1 . B	• Is the website free of broken images / non-functioning pictures?
1 . C	• Is the website free of dead links?
2. WebSite Content Standards
2 . A	• Does site display a map and driving directions?
2 . B	• Does site display hours of operation?
2 . C	• Are no other new manufacturers or captive financing brands represented on home page?
2 . D	• Does site display dealer name, address, phone number and ''Contact Us'' link on each page?
2 . E	• Is there searchable current new vehicle inventory?
2 . F	• Do new vehicle listings have photos (stock or actual)?
2 . G	• Is there a purchase inquiry or information request link on home page?

NISSW Digital Touchpoint Review

Dealer Website Standards Checklist Recommended for FY12 - Required for FY13

		YES	NO
2. WebSite Content Standards
2 . H	• Is Nissan�s online service scheduling or other real time service scheduling tool available?
3. Search/Social/Mobile Activity
3 . A	• Is the site compatible with mobile devices? - NO mobile-specific website found for RETAIL Vechiles.

NISSW Digital Touchpoint Review

Dealer Website Standards Checklist Reviewed for FY12 - but Not Required

		YES	NO
2. WebSite Content Standards (cont.)
2 . I	• Is there live chat available?
2 . J	• Are there customer testimonials or reviews? Customers can add comments, reviews, and compliants to Staff page, Testimonial page, Survey page, and Vehicle pages. Dealer can socialize with customers at the website through the ''WRITE A REVIEW'' feature on the Staff page.
2 . K	• Is there the ability to compare Nissan vehicles with other makes and models?
2 . L	• Is there searchable current Certified Pre-Owned (CPO) inventory?
2 . M	• Do CPO listings have photos (actual)?
2 . N	• Is there content related to the availability of Nissan Rental Cars (NRC)? Dealer may currently not be participating in the Nissan Rental Cars (NRC) Program.
2 . O	• Are there current internet specials for new vehicles?
2 . P	• Are there current internet specials or coupons for parts and service?
2 . Q	• Are there current internet specials for Certified Pre-Owned vehicles?
2 . R	• Are Nissan accessories available for sale on the site?
2 . S	• Is there a schedule test drive, contact dealer or email dealer form on the site?
3. Search/Social/Mobile Activity
3 . B	• Does site have a Twitter presence?
3 . C	• Does site have a Facebook presence?
3 . D	• Does store have a complete Google Places Page?
3 . E	• Does store have presence on first page of Google search?